Convert Instagram Engagement into Real Customers

Driving 142% More Customers: How Su Casa Powers Restaurant Success with Instagram Reels

Su Casa and Coast Cafe have been partners for a little under a year. They initially needed a bold strategy to rise above the crowded market. As a place only open 4/7 days in the week, they were on a mission to make every day count. Despite offering great food and atmosphere, they weren’t getting noticed online and many diners missed out on what they had to offer.

Our Approach: Creative Content Meets Data-Driven Decision Making

We crafted and executed a customized Instagram Reels campaign built on proven best practices and out-of-the-box innovation. By blending trend research, analytics, and eye-catching creative, our team worked hand-in-hand with Coast Cafe to:

• Showcase the history of Coast Cafe with insights and interviews with the owner, Anthony Brooks

• Share and highlight the most popular dishes at Coast Cafe

• Humanize the brand by bringing employees into the content shot

• Worked alongside influencers to increase UGC (User-Generated Content) and increase overall visibility and reach

We maximized reach by targeting local hashtags, trending sounds, working with food influencers, and location tags. We also increased posting consistency to build engagement momentum.

The Impact: Measurable Growth Across the Board

In just a short time, our strategies generated outstanding results for the client:

• 142% surge in foot traffic—more than doubling visitors walking through the door

• 300% spike in Instagram profile visits

• 64% follower growth, helping build a loyal audience

• 240%+ boost in engagement rates

• 75% increase in website traffic from social

Lessons for B2C Brands

• Short-form video works: Reels get attention and inspire action.

• Consistency matters: Regular updates keep your audience coming back.

• Local trends drive results: Tap into what’s relevant in your area.

• Personality wins: Show what’s special about your team and offer real value.

• Work with micro influencers to increase visibility, reach, and obtain quick UGC

• Engage and respond: Build community with those who interact.

Ready to Grow?

At Su Casa, we combine creative instincts with insightful data and we’re always searching for new best practices that deliver results before competitors catch up. If your business needs digital marketing, sales copywriting, or tailored creative strategies, let’s talk about how we can build a stronger foundation and take you further, faster.